“Angel investors,” venture capitalists, buyers, funding, lender financing, strategic alliances, technology transfer, merger/acquisition, start-up, turnaround assistance…all of these terms have one thing in common:

On one end of the equation, someone is looking for money.
On the other end, someone is looking for a good investment.

The big question is: I have the idea, I have the skills, am I ready to start my own business? How to make the next step?

We provide the most advanced business startup consulting, supporting services, mentoring, coaching and training available today for new business startups and early stage companies.

Our unique startup services help you drive quick and sustainable business growth improvement, while reducing your operating costs, by focusing on the seven key areas of business growth success – your business strategy, marketing, operations, staff, sales, financial management and… yourself!

One of the most successful trends today is the design and development of Interactive Smartphone Applications.

Applications allow the user to interact with the application tool in a way that is useful, entertaining and viral in nature.

The use of applications allows your target users to be more than passive viewers of information, but active participants.

Applications can be developed for personal or commercial use, can be accessible through a multitude of mobile devices, and can be integrated into popular social network means.

Endustria and our partners, design and develop applications for use on multiple platforms, in a variety of formats.

Our team can create an interactive application to complement your existing or new website, or as a stand-alone concept. From iPhone to iPad, Android, Blackberry and Windows and applications, our expert team can bring your concept mobile and social relevance through intuitive application design.

This has made high-tech products and services indispensable, yet more commoditized.

Short product lifecycles have become even more condensed, with rapid innovation driving dynamic change, contributing to a market characterized by a steady stream of new entrants, and consolidation of existing players.

Within this dynamic environment, endustria[initiatives] helps our clients address challenges and opportunities by working with them to find the answers that matter most.

What endustria does:

• Works with clients in all areas of the rapidly evolving high-tech industry, across all areas of the value chain and in all phases of the product lifecycle.
• Helps both early-stage and established companies shape their business strategies and implement solutions that drive impactful change.
• We help our clients with critical issues primarily in strategy, operations, and marketing and sales management.

Our experienced people:

• Help companies within the high-tech industry improve business performance and optimize product and service delivery.
• Assist enterprises to refine strategies, develop delivery models, and improve operations and other core business functions to deliver positive impact.
• Assist venture capital and private equity clients to identify promising opportunities in which to invest and improve the performance of their portfolio companies.

Driving innovation is a significant challenge. Companies usually complain about lack of ideas and an anemic pipeline.

We rarely, however, find companies lacking ideas.

Instead we find that existing ideas are small, incremental, and capable of only modest value creation; or they are buried in complex organizations, in the hands of individuals with no capacity to drive them forward.

While they do not need to be addressed simultaneously, excelling at innovation requires excelling at all its facets:

• Leadership, culture, and organization have a disproportionate impact on how companies perform in this area. Our organization-specific diagnostic can help assess an organization’s capabilities, and our tools will help foster an environment conducive to innovation.
• Creativity is critical and must be balanced with analytical discipline; our ambidextrous approach to ideation helps companies generate breakthroughs.
• Consumer focus is a key success factor; with ProductMatics, we provide a rigorous method to optimize the client’s product or portfolio over the entire process from the idea to commercialization.
• The innovation portfolio must be actively managed at the firm level, independently of traditional projects to significantly reduce overall risks and increase returns.
• Today’s innovation efforts are a matter not of a company but of a network. We help our clients find the right “open-innovation” model and get the most out of it.
• Benchmarks and best-practice knowledge help us get a view of clients’ actual innovation performance and identify key levers to drive it forward.

Endustria[initiatives] is a non-traditional marketing management consulting and strategic advisory firm, working with clients and partners, to exploit opportunities, to support creativity, to solve business challenges.

Success comes from strategic planning, creative thinking and integrated engagement that are backed up with solid business results.

We help our clients build sustainable innovation capability by addressing strategic, organizational and cultural challenges.

Endustria[initiatives] is the managing partner of Einar Consultants Limited (Cyprus).

There is no substitute for knowing an industry inside and out.

Organizations need to track competitive dynamics, regulatory changes, and advances in technology to compete and thrive in their sector.

We draw upon years of direct, front-line experience as well as deep industry knowledge to ensure our clients’ success.

A powerful business-unit strategy creates shareholder value by producing products and services for less than the cost of providing them; capturing value from competitors, customers, and suppliers; competing successfully for market share; and cooperating selectively to enlarge the potential market.

Central to these decisions are the challenges of selecting how and when to compete.

Most strategy decisions are interdependent—the best strategies for our clients often depend on the strategy choices made by their competitors, customers, suppliers, and complementary goods and services providers.

Executives recognize this but don’t always know how to systematically leverage the strategy choices of other players to ensure their own strategies succeed.

Game theory provides a systematic process and set of analytical tools to take advantage of these interdependencies.